[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bohnicka.cz\/proc-byla-zprisnena-ochrana-osobnich-udaju\/#Article","mainEntityOfPage":"https:\/\/www.bohnicka.cz\/proc-byla-zprisnena-ochrana-osobnich-udaju\/","headline":"Pro\u010d byla zp\u0159\u00edsn\u011bna ochrana osobn\u00edch \u00fadaj\u016f","name":"Pro\u010d byla zp\u0159\u00edsn\u011bna ochrana osobn\u00edch \u00fadaj\u016f","description":"V posledn\u00edch letech se stala ochrana osobn\u00edch \u00fadaj\u016f Pinkroses.cz zna\u010dn\u011b sklo\u0148ovan\u00fdm pojmem. Hlavn\u00edm d\u016fvodem k tomu je samoz\u0159ejm\u011b implementace sm\u011brnice GDPR, kterou schv\u00e1lila Evropsk\u00e1 Unie. Ta znamenala p\u0159edev\u0161\u00edm zp\u0159\u00edsn\u011bn\u00ed tohoto z\u00e1kona. T\u00edm samoz\u0159ejm\u011b zp\u016fsobila mnoho nep\u0159\u00edjemnost\u00ed prakticky v\u0161em firm\u00e1m, kter\u00e9... <a class=\"more-link\" href=\"https:\/\/www.bohnicka.cz\/proc-byla-zprisnena-ochrana-osobnich-udaju\/\">Pokra\u010dovat ve \u010dten\u00ed &rarr;<\/a>","datePublished":"2022-05-26","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.bohnicka.cz\/author\/#Person","name":"","url":"https:\/\/www.bohnicka.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bohnicka.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bohnicka.cz\/wp-content\/uploads\/gdpr3.jpg","url":"https:\/\/www.bohnicka.cz\/wp-content\/uploads\/gdpr3.jpg","height":0,"width":0},"url":"https:\/\/www.bohnicka.cz\/proc-byla-zprisnena-ochrana-osobnich-udaju\/","about":["Byznys"],"wordCount":424,"articleBody":"   V posledn\u00edch letech se stala ochrana osobn\u00edch \u00fadaj\u016f Pinkroses.cz zna\u010dn\u011b sklo\u0148ovan\u00fdm pojmem. Hlavn\u00edm d\u016fvodem k tomu je samoz\u0159ejm\u011b implementace sm\u011brnice GDPR, kterou schv\u00e1lila Evropsk\u00e1 Unie. Ta znamenala p\u0159edev\u0161\u00edm zp\u0159\u00edsn\u011bn\u00ed tohoto z\u00e1kona. T\u00edm samoz\u0159ejm\u011b zp\u016fsobila mnoho nep\u0159\u00edjemnost\u00ed prakticky v\u0161em firm\u00e1m, kter\u00e9 musely nyn\u00ed po sv\u00fdch klientech po\u017eadovat souhlas se zpracov\u00e1n\u00edm jejich dat. Ani tito klienti pak z toho nebyli nad\u0161eni, kdy\u017e museli u ka\u017ed\u00e9ho ze sv\u00fdch dodavatel\u016f tento souhlas podepisovat.Samoz\u0159ejm\u011b se m\u016f\u017eeme pt\u00e1t, pro\u010d byla tato sm\u011brnice zavedena. Hlavn\u00edm d\u016fvodem k tomu byla touha ochr\u00e1nit data lid\u00ed. Ta toti\u017e byla velmi snadno zneu\u017eiteln\u00e1, a firmy je \u010dasto pou\u017e\u00edvaly k marketingov\u00fdm \u00fa\u010del\u016fm, ani\u017e by jim k tomu dan\u00fd \u010dlov\u011bk dal souhlas. Proto se mohlo nap\u0159\u00edklad st\u00e1t, \u017ee jste m\u011bli nevy\u017e\u00e1dan\u00e9 hovory od r\u016fzn\u00fdch telefonn\u00edch oper\u00e1tor\u016f \u010di poskytovatel\u016f energi\u00ed, nab\u00edzej\u00edc\u00edch v\u00e1m lep\u0161\u00ed tarif. Tak\u00e9 jste mohli zjistit, \u017ee prodejci sleduj\u00ed, co p\u0159esn\u011b nakupujete, a podle t\u011bchto dat, nasb\u00edran\u00fdch od v\u00edce z\u00e1kazn\u00edk\u016f, pak upravuj\u00ed sv\u016fj sortiment.Ov\u0161em ot\u00e1zkou je, zda tato reforma p\u0159inesla v\u016fbec n\u011bjak\u00fd pozitivn\u00ed efekt. Mus\u00edme toti\u017e p\u0159iznat, \u017ee firmy se nau\u010dily ji pom\u011brn\u011b snadno obch\u00e1zet. Nap\u0159\u00edklad t\u00edm, \u017ee v\u00e1m daj\u00ed podepsat souhlas, p\u0159i\u010dem\u017e v\u00e1s prakticky urguj\u00ed (a\u010d nikoliv slovn\u011b), abyste si s podpisem posp\u00ed\u0161ili. A je pravda, \u017ee ani n\u00e1m je nechce se s t\u00edm babrat.V d\u016fsledku toho si v\u0161ak nep\u0159e\u010dteme, co vlastn\u011b podepisujeme. D\u00edky tomu tam mohou b\u00fdt vlo\u017eeny klauzule, se kter\u00fdmi bychom p\u0159\u00edli\u0161 nesouhlasili, jako nap\u0159\u00edklad pou\u017eit\u00ed k reklamn\u00edm \u00fa\u010del\u016fm, p\u0159edev\u0161\u00edm pak k z\u00edsk\u00e1v\u00e1n\u00ed personalizovan\u00fdch reklam. V\u00fdsledkem pak je, \u017ee se v podstat\u011b nic nezm\u011bnilo.Je v\u0161ak pravdou, \u017ee bychom se nem\u011bli na tato opat\u0159en\u00ed d\u00edvat jako na omezen\u00ed, n\u00fdbr\u017e na zp\u016fsob na\u0161\u00ed ochrany. Nemus\u00ed se n\u00e1m l\u00edbit a rozhodn\u011b nen\u00ed stoprocentn\u011b spolehliv\u00fd. Pokud jej v\u0161ak dob\u0159e vyu\u017eijeme, nebudeme se muset b\u00e1t \u017e\u00e1dn\u00fdch otravn\u00fdch telefon\u00e1t\u016f a zpr\u00e1v. A to je mysl\u00edm, n\u011bco, co ocen\u00ed ka\u017ed\u00fd z n\u00e1s.                                                                                                                                                                                                                                                                                                                                                                                          3.7\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d byla zp\u0159\u00edsn\u011bna ochrana osobn\u00edch \u00fadaj\u016f","item":"https:\/\/www.bohnicka.cz\/proc-byla-zprisnena-ochrana-osobnich-udaju\/#breadcrumbitem"}]}]